A gold rush for Approach PR

Approach PR enjoyed a golden evening after claiming a new crown at a prestigious regional awards celebration.

The Yorkshire and Lincolnshire Chartered Institute of Public Relations PRide Awards saw the Ilkley-based PR team win in the Community Relations category in recognition of their work with the 2012 Ilkley Carnival.

The campaign helped breathe new life into the Ilkley Carnival and saw the event resurrected to become a thriving, exciting community event once more raising thousands of pounds for good causes in the town.

The accolade is added to a long list of success the firm has enjoyed in recent years, taking its tally to 15 industry awards wins and caps a memorable 2012, which has seen the company win the Telegraph and Argus Best Small Business award, Yorkshire Graduate Employer of The Year award, expand and move into new offices on The Grove in Ilkley.

Approach PR’s delighted managing director, Suzanne Johns, said: “I am incredibly proud of our team as we continue to deliver some of the best public relations in the region. These awards recognise once again the high standard of work that Approach is known for. This year has been one to remember for Approach PR with new arrivals to the expanded team and more and more clients recognising our abilities to deliver exactly what they want, when and how they want it.”

The CIPR judging panel praised Approach for putting their “hearts and souls” into the campaign. “They essentially took an event which was dying and used their determination, imagination and a huge amount of hard work to bring it back to life,” they said. “Although they were working with a low budget this didn’t stop them achieving fantastic results, which have secured the future of this Carnival for the people of Ilkley, both now and into the future.”

Suzanne said Approach PR is already looking forward to 2013, kicking off with their Approachability workshops in January and February, to deliver the benefits of more than 40 years of PR expertise to businesses looking to develop their own PR skills. “We won’t be resting on our laurels and already have the plans in place to make next year another triumph and landmark period for Approach PR,” she said. “To maintain our winning run and host of successes, we need to continue to work hard and show the same passion and enthusiasm, which has helped us reap our rewards.”

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