What is “Purple Tuesday” you may ask? It is a day when every customer- facing business is asked to consider the disabled person’s consumer experience. This year it falls on November the 12th.
Going shopping, visiting a restaurant or hotel or looking for advice on consumer goods, is so much more challenging when you are visually impaired and as a result businesses may miss out on the purchasing power of people who just decide that it’s too difficult to even try.
The Wilberforce Trust offers sensory awareness training for businesses who want to improve how they help visually impaired customers and on the 25th October we are offering a taster session over lunch at our offices in Huntington.
There is no charge to attend and anyone coming will have a chance to experience shopping, eating out or just trying to find what you want, from a visually impaired person’s point of view. With this new awareness you can think about how your business could benefit from offering a more accessible environment for blind or partially sighted customers.
Lunch is on us so just let us know if you are able to come. Reply to firstname.lastname@example.org and we will add you to the list.