Welsh rider, Geraint Thomas’ exceptional win on Alpe d’Huez earlier this week in the Tour de France was almost matched by Bradford insurance brokers Packett’s pedalling peloton. Well in some ways they actually beat it, climbing over 3,600 metres en route to Masham, that’s equivalent to two ascents of the feared Alpine climb. Now into its third year, the event has raised in excess of £51,000 for Bradford charity, ‘One in a Million’.
At the top of one of their gruelling Yorkshire ‘Alps’ the riders used fresh copies of the T&A to keep the chill off their chest as they commenced the long descent to complete the first stage of their 200 mile, two day ride.
“Despite all the advances in the technology of cycle clothing, no one has found a better form of insulation,” says Packett’s Managing Director, Marshall Sugden after completing the killer climb of Lofthouse. “The Tour de France organisers still have people at the top of all the major climbs in the race handing out newspapers to the riders as they prepare to descend. Of course being good Bradfordians, we’d say that the T&A offers by far the best protection!”
The 2018 Packett ‘Tour de Dales’ attracted 40 riders from a wide variety of businesses across West Yorkshire. Bradford Council leader, Kirsten England was amongst them. It’s all part of the Saltaire-based broker’s build-up to their centenary year.
Representing ‘One in a Million’ in the Packett peloton was Bradford City legend Wayne Jacobs. “The support we’ve had from Packetts and the riders who take part in this tough challenge has been amazing,” says Wayne. “The £51,000 raised over the past three years has been a massive boost to our charity and means we can help even more young people in Bradford release their full potential and prove that they are ‘one in a million’.”