Approach PR: Ilkley PR Firm’s positive Approach to CSR

Ilkley Carnival is a rite of passage in Approach Towers, each year the junior account executive takes on the role of managing the PR and social media for the annual event. We take on this work free of charge each year as part of our CSR commitment.

It was my turn this year and along with a truly passionate team, I was ready to take on the role and deliver excellent results.

Being part of such a huge community event really makes you want to do your best for everyone involved. From the first press release, we wanted to make an impression and get Ilkley Carnival into people’s minds.

We did this by creating engaging social media posts and regularly providing updates to the press. It was amazing to take creative control on the social media accounts, the ‘TV programmes’ theme allowed us to think of creative ideas that involved a range of topics. A number of TV-related content including quizzes and polls were posted encouraging engagement from followers.

We also ran competitions and, in the run, up to the carnival, I had a lot of fun visiting Ilkley landmarks taking ‘Countdown’ style images.

I set myself a personal goal for Facebook and that was to reach 1,000 page likes, I achieved this the week before the carnival and it really made me feel like all the hard work I’d put in over the last eight months had worked and the page is still growing each day!

Taking on the role of a press photographer every other week was challenging but fun and it was great when newspapers used the pictures I had taken. Hearing positive feedback throughout the work really showed me that charity work is an amazing thing to do and it was great to use my skills to deliver something for the community.

For the past seven years, Approach has worked on Ilkley Carnival as part of our CSR commitment. Having Ilkley Carnival as a client is such a fun and unique experience which I will never forget. Delivering the Approach community CSR commitment really taught me so much about event planning, PR and fully managing a social media account. It inspired me to think out of the box and the skills I picked up along the way will stay with me throughout my career.

More importantly, the amazing feeling I got from seeing what my work contributed towards on the day of Ilkley Carnival was heart-warming and an unforgettable experience. Seeing the comments on social media, children walking in the parade and families enjoying themselves on the day really made all the hard work, worth every single minute.

We can’t wait for next year!

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